NVivo is a leading Computer-Assisted Qualitative Data Analysis Software (CAQDAS) used by researchers to organize, analyze, and find insights in unstructured data like interviews, surveys, and social media. It is currently developed by Lumivero.

Core Functionalities

• Import & Centralize: Bring in diverse data formats, including Word, PDF, audio, video, images, spreadsheets, and web content.

• Coding & Categorization: Tag segments of data with "nodes" (codes) to identify themes, patterns, or sentiments.

• Advanced Queries: Run text searches, word frequency queries, and matrix coding to cross-examine data across different groups.

• Visualization: Generate word clouds, comparison diagrams, and charts to represent research findings visually.

• Case Analysis: Group data by specific units (e.g., people or places) and assign attributes like age or occupation for demographic comparison.

Target Audience:
Research Master Students, PhD students or post-graduate researchers and faculty from a variety of fields will benefit from the course.