SmartPLS is a software with graphical user interface for variance-based structural equation modeling using the partial least squares path modeling method. Users can estimate models with their data by using basic PLS-SEM, weighted PLS-SEM, consistent PLS-SEM, and sumscores regression algorithms.

• Measurement Model: Specifies how observed variables (indicators) relate to unobserved latent variables (constructs).

• Structural Model: Defines the hypothesized causal relationships (paths) among these latent and observed variables.

Target Audience:
Research Master Students, PhD students or post-graduate researchers and faculty from a variety of fields will benefit from the course.